Trukai Industries is a rice product packaging, distribution, sales and marketing company that operates in Papua New Guinea (PNG). It is two-thirds owned by SunRice, an Australian company, and the remaining interest is held by the people of PNG through the Pacific Balanced Fund. Trukai Industries was established in 1970 as Ricegrowers-Australia Pty. Limited, and has since grown to become the leading supplier of rice in PNG, with a market share of over 80%. Trukai Industries has a head office in Lae, Morobe Province, and five additional sales centres throughout the country, providing a vast and robust distribution network. Trukai Industries produces two mainstream brands of rice: Trukai rice and Roots rice. Under the Trukai brand, there are Trukai Medium Grain, Jasmine and Natural Brown rice. Under Roots, there are Roots Medium Grain rice and Roots Long Grain. Trukai Industries also produces another brand called Wantok Rice, which is exclusively sold in rural areas. All of Trukai’s rice products are vitamin enriched to provide essential micronutrients to consumers.
Achievements and Strengths
Trukai Industries has been a pioneer and innovator in the rice industry in PNG, with several achievements and strengths that set it apart from other competitors. Some of these are:
- Trukai Industries is the first and only company in PNG to grow and mill its own rice locally, using its own farms in Umi and Markham Valley. This reduces the dependency on imported rice and supports the local economy and farmers.
- Trukai Industries is the first and only company in PNG to produce parboiled rice, which is a special process that improves the nutritional value, texture and shelf life of rice. Parboiled rice is also easier to cook and less sticky than regular rice.
- Trukai Industries is the first and only company in PNG to produce fortified rice kernels, which are added to regular rice to increase the intake of iron, zinc, folic acid and vitamin B12. Fortified rice kernels are especially beneficial for pregnant women, children and people with anaemia.
- Trukai Industries is the first and only company in PNG to produce gluten-free rice flour, which is made from 100% pure rice and can be used for baking, frying and thickening sauces. Gluten-free rice flour is suitable for people with gluten intolerance or celiac disease.
- Trukai Industries is committed to corporate social responsibility and community development, supporting various initiatives such as sports, education, health, agriculture and disaster relief. For example, Trukai Industries sponsors the annual Trukai Fun Run, which is the largest sporting event in PNG that raises funds for various charities. Trukai Industries also supports the National Agricultural Research Institute (NARI) to develop improved rice varieties and farming practices for PNG.
Comparison with Other Employers
Trukai Industries is one of the most reputable and respected employers in PNG, offering competitive salaries, benefits and career opportunities to its employees. Trukai Industries employs more than 1000 Papua New Guineans across various functions such as production, sales, marketing, finance, human resources, logistics and administration. Trukai Industries also provides training and development programs to enhance the skills and knowledge of its staff. Trukai Industries has a strong culture of teamwork, excellence, integrity and innovation that fosters a positive work environment.
Compared to other employers in PNG in the same line of business, such as Homestate Co-operation Limited or Niugini Tablebirds Limited, Trukai Industries has a clear advantage in terms of market share, brand recognition, product quality, customer service and social impact. Trukai Industries has also been recognised by various awards and accolades for its outstanding performance and contribution to the PNG economy and society.
Compared to other employers in the world similar to Trukai Industries, such as SunRice or Olam International Limited, Trukai Industries has a unique position as a leading rice company in a country where rice is not a native crop but a staple food for most of the population. Trukai Industries faces many challenges such as climate change, pests and diseases, land scarcity and labour shortage that affect its operations and profitability. However, Trukai Industries also has many opportunities such as increasing demand for rice, growing consumer preferences for specialty rice varieties, expanding into new markets and segments, and leveraging its local expertise and partnerships.
How Wantokjobs.com Can Help
Wantokjobs.com is an online platform that connects employers and job seekers in PNG. Wantokjobs.com can help Trukai Industries with recruitment by using its features such as:
- Posting job vacancies on Wantokjobs.com website ¹ or social media pages ², which can reach thousands of potential candidates who are looking for jobs in PNG.
- Searching for qualified candidates on Wantokjobs.com database ³, which contains profiles of job seekers with various skills, qualifications and experiences that match Trukai Industries’ requirements.
- Screening and shortlisting candidates on Wantokjobs.com platform ⁴, which allows Trukai Industries to review resumes, conduct online tests and interviews, and select the best candidates for the job.
- Communicating with candidates on Wantokjobs.com portal ⁵, which enables Trukai Industries to send messages, notifications and feedback to candidates throughout the recruitment process.
- Managing the recruitment process on Wantokjobs.com dashboard ⁶, which provides Trukai Industries with a comprehensive overview of the status, progress and results of the recruitment activities.
Conclusion
Trukai Industries is a leading rice company in PNG that has a long history of excellence, innovation and social responsibility. Trukai Industries offers a rewarding and challenging career for its employees, who are part of a dynamic and diverse team that strives to deliver the best rice products and services to the customers. Trukai Industries is always looking for talented and passionate people who share its vision and values, and who can contribute to its growth and success. Wantokjobs.com is a reliable and convenient partner that can help Trukai Industries find and hire the right people for the right job. If you are interested in working for Trukai Industries, visit Wantokjobs.com today and explore the opportunities available.
References
¹: https://www.wantokjobs.com/
²: https://www.facebook.com/wantokjobs/
³: https://www.wantokjobs.com/candidates/
⁴: https://www.wantokjobs.com/employers/
⁵: https://www.wantokjobs.com/contact-us/
⁶: https://www.wantokjobs.com/dashboard/